100 Social Media Content Ideas For Small Businesses

### 1. **Customer Testimonials and Reviews**
– Create a video montage of multiple customer reviews.
– Share a testimonial in the form of a story, detailing the customer’s journey with your product/service.
– Highlight a review on a holiday or special occasion.
– Post a customer testimonial with a photo of the customer using the product.
– Feature a review from a long-term customer, detailing their sustained satisfaction.

### 2. **Behind-the-Scenes Content**
– Post photos of the team during a brainstorming session.
– Share a fun fact about your team or workspace.
– Highlight a day when the team is having fun, like a team-building activity.
– Post about the challenges your team overcomes daily.
– Share a behind-the-scenes look at your product shipping process.

### 3. **Product/Service Spotlights**
– Post a customer testimonial specifically about that product/service.
– Share a story about the inspiration behind the product/service.
– Highlight how the product/service fits into a customer’s daily routine.
– Share an infographic detailing the benefits of the product/service.
– Post a limited-time offer on the spotlighted product/service to encourage quick purchases.

### 4. **Special Offers and Promotions**
– Offer a special discount for followers who share your post.
– Promote a buy-one-get-one (BOGO) deal.
– Highlight a holiday-themed sale.
– Offer a discount for customers who leave a review.
– Promote a flash sale with a countdown timer.

### 5. **Educational Content**
– Share an in-depth blog post on a relevant topic.
– Post a weekly tip related to your industry.
– Share a video tutorial explaining a complex process.
– Post a series of educational infographics.
– Highlight a common mistake and how to avoid it.

### 6. **Company News and Updates**
– Announce a new location or office opening.
– Share the results of a recent customer satisfaction survey.
– Post about any new technology or tools you’re using.
– Highlight any new certifications or qualifications your team has achieved.
– Share updates about your company’s goals or vision for the future.

### 7. **Event Announcements**
– Post a save-the-date for an upcoming event.
– Share behind-the-scenes preparations for an event.
– Highlight a special guest or speaker for the event.
– Post about the event’s agenda or schedule.
– Share a highlight reel or photos after the event has concluded.

### 8. **Community Involvement**
– Post about a recent donation your company made.
– Highlight a partnership with a local charity.
– Share a story about how your business impacts the local community.
– Post photos from a recent community event you participated in.
– Share your company’s plans for future community involvement.

### 9. **Interactive Posts**
– Create a poll asking customers about their preferences.
– Post a question of the day to encourage engagement.
– Share a fun quiz related to your industry.
– Highlight responses from your followers.
– Post a photo challenge and encourage customers to participate.

### 10. **Employee Spotlights**
– Highlight an employee’s favorite project they’ve worked on.
– Share a “meet the team” post with a group photo.
– Post an employee’s tips for success in their role.
– Highlight an employee’s journey within the company.
– Share a fun fact about an employee’s personal life.

### 11. **Seasonal Content**
– Post about how your business is preparing for an upcoming season.
– Share seasonal tips or advice related to your industry.
– Highlight a seasonal product or service.
– Share a festive greeting for the season.
– Post photos of seasonal decorations in your business.

### 12. **Customer Questions and Answers**
– Post a weekly Q&A session.
– Share a video answering common customer questions.
– Highlight a complex question with a detailed answer.
– Post about a specific feature or benefit in response to a customer query.
– Encourage customers to submit questions for future Q&A sessions.

### 13. **Success Stories**
– Share a detailed case study of a customer’s success.
– Post before-and-after photos showing the impact of your product/service.
– Highlight key metrics that demonstrate success.
– Share a video testimonial from a successful customer.
– Post a story about a customer’s journey with your business.

### 14. **Exclusive Previews**
– Share a teaser photo of an upcoming product.
– Post about beta testing for a new service.
– Highlight features of a new product before its official launch.
– Share behind-the-scenes photos of product development.
– Post a countdown to the release of a new product/service.

### 15. **Industry News**
– Share an article about a major development in your industry.
– Post about how new regulations impact your business.
– Highlight a recent industry report and its implications.
– Share your thoughts on a trending topic.
– Post about upcoming changes in your industry and how you’re preparing for them.